So you're paying money each month for an email marketing platform. That must be a lot of money for companies like Mailchimp and HubSpot.
You're also devoting time and effort to developing an email strategy, designing visuals, and writing email copy.
Only, in order for email subscribers to see your campaigns, they must first enter their information into an email signup form.
There is only one issue that we keep witnessing (even with huge companies). That indicates a lack of email signup form visibility.
It doesn't matter how great your email marketing efforts are if no one sees them. That won't enough if you want to make money with email marketing.
Table of contents [Show]
- Is your email signup form a hidden asset rather than a revenue-generating asset?
- Why Should Your Email Signup Form Be Highly Visible?
- How To Fix Your Email Signup Form Issues
- Make sure you have an email signup form (and check that it works).
- Put Your Email Sign-Up Form Where It Belongs:
- Continue to test your forms and track their location on the web.
Stick with this post like grilled cheese on a toastie, and we'll increase your email marketing ROI without spending a lot of effort or money.
Why Should Your Email Signup Form Be Highly Visible?
To boost email ROI - Email marketing can return up to $45 for every $1 spent. Statista also expects that email marketing would produce $17 billion globally by 2030. However, if you do not have enough subscribers owing to a hidden or non-existent email registration form, your company will not receive a share of the pie.
To prevent churn, email marketing is an effective way to keep customers engaged with your company's products and services. If the value of your product is not consistently communicated to customers, it may increase the risk of churn.
To ensure that future product releases and updates are successful, Email is the primary means by which businesses build anticipation or maintain touch with clients because it arrives straight in inboxes. This cannot be accomplished without a strong subscription base.
To establish a valuable email list over time – It's a basic reality that if you don't encourage sign-ups for your emails and newsletter, you're missing out on possibilities to build a lucrative list. Lists will be smaller and may have less engaged connections.
How To Fix Your Email Signup Form Issues
If you don't bring the issue of a lack of email signup form visibility to the attention of the appropriate individuals on your team, it will never be resolved.
So, if this relates to your organization, make the following steps a priority right away.
Make sure you have an email signup form (and check that it works).
It sounds simple enough, but when was the last time you verified that your email signup form worked? Or do you even have one?
Things on your website, like the rest of it, can break at any point without notice. It is doubtful that a potential consumer will call you to inform you that your sign-up form is faulty. All the while, you are missing out on acquiring new email subscribers.
Schedule frequent audits of all growth initiatives, including your email signup forms, in the same way that you would for SEO.
Put Your Email Sign-Up Form Where It Belongs:
It makes sense to concentrate on that form visibility if it's the cause of your email list's low subscriber count.
Some common places to put an email signup form include:
- Website footers
- Exit popups
- Social media
- Blog post links
- Dedicated landing page
- QR codes placed in any physical spaces/event literature to capture in-person signups
also any other sensible locations that could be relevant to your service, good, or sector of the economy. Be bold and courageous! In order to get people to take action, you need to both ask and prompt them.
Using heatmap tools (like Hotjar) to see how users explore your page is another smart option. As one might anticipate, it makes no sense to hide any significant website functionality, such a signup form, from view.
Pop-ups and other techniques could therefore be required in addition to putting a form in the footer.
Also, work as a team to ensure there is a concerted effort to enhance email signup form visibility. This comprises designers, developers, and marketers.
Pop-ups and other tactics may be required in addition to displaying a form in the footer.
Continue to test your forms and track their location on the web.
Your email registration form could appear wonderful right now. But, as we all know, one problem in the code may derail everything.
In the screenshot above, you can see how a lack of information makes even the Chanel newsletter form appear less than appealing on the SERPs.
Use email marketing tools, such as EcoSend, to track new email signups. If you notice a dramatic decline in new users, you should research the cause. We recommend that you review each email registration form's source or location on a frequent basis.
Keep your website updated on a regular basis, and don't let your form get behind again.
Maintaining a strong focus will ensure that your email ROI is as high as possible, especially when you combine a large number of engaged subscribers with wonderfully crafted campaigns!
