- Revise your site structure
- Improve your link-building efforts
- Start a blog
- Add FAQ and how-to schema
- Optimize your images
- Bring back top-performing content
- Increase internal linking
- Add new links to old content
- Remove unnecessary links
- Core Web
1) Revise your site structure
The structure of your website should generally be simple to read for both humans and Google’s crawlers. The notion is that consumers are seeking a specific item, but on a bigger scale, Google wants websites that closely abide by their policies.
Website Grader and Search Console both allow you to determine whether your website complies with Google’s rules and whether it is user-friendly. Read our SEO for Beginners guide for more information on enhancing your site’s structure, as well as our detailed instructions on technical site optimization, mobile usability, and local listings.
2) Improve your link-building efforts
Although backlinks are an important part of Google’s ranking algorithm, they should only be one element of your total approach. It’s crucial to have well-researched, targeted pages that provide high-quality material while developing your link-building plan.
This includes having a distinct voice and vision for your brand or company, in addition to excellent writing (though that certainly helps!). When backlinks emerge on useful and pertinent websites, they are considerably more beneficial. In contrast, links from websites with opposing material might be detrimental. Before starting any link-building operations, make sure to thoroughly investigate publishers; you might even want to start by emailing them.
3) Start a blog
It’s important to start a successful blog, even if it’s short-lived. It will serve as a foundation that you can build upon when you rebrand in five years, attracting new readers and growing your reach over time.
If you’re ready to create a space where your content is valued by relevant audiences—and where readers become regular contributors and sharers—Google will reward you with high rankings, lots of new traffic, and more authority online than ever before.
4) Add FAQ and how-to schema
What’s more valuable than using content to answer user questions? This is one of Google’s most important ranking factors.
Google rewarding websites that directly respond to users’ questions by addressing certain search queries makes perfect sense. Searchers frequently favour FAQ pages as well. Your FAQ page can become outstanding by implementing schema.
5) Optimize your images
Making sure your images are optimized for Google search is a must, whether you’re trying to rank for organic keywords or want to show up on Google Image Search.
The content of an image is ignored by Google (meaning, it doesn’t impact your rankings), but file size does matter: Images that are too large will load slowly and negatively impact your page speed ranking—which can result in lower search rankings.
Aim for a file size of less than 1MB when possible and make sure you have an alt tag on every image; these tags help provide context around what each image is.
6) Bring back top-performing content
Google recently revealed that it would begin considering individuals’ online activity when determining the order of search results. Google will consider user involvement and popularity indicators like Google Plus Ones, Facebook Likes, Tweets, and Retweets.
That implies it’s a good idea to bring back your best-performing content now if you want it to appear towards the top of your audience’s Google searches in 2022. You can do that by re-promoting it on your website or by simply giving it some new attention on social media.
7) Increase internal linking
The most important thing you can do right now is to make sure your site has as many internal links as possible. Linking pages together helps Google index them and make them more valuable.
The easiest way to find weak spots is by using Google Search Console. It’s a free service that shows you how your website appears in search results, how many clicks it’s getting, and whether it’s ranking for keywords related to your business.
Before you begin linking pages together, first look at what kind of organic traffic each page on your site is getting from Google Search; then determine which pages have more traffic potential.
9) Remove unnecessary links
It’s crucial to include descriptive anchor text, but it’s just as crucial to avoid repeating words in your content. Be cautious not to overuse keywords or phrases that are crucial for rankings or Google may penalise your website.
Looking at and eliminating any extraneous connections is an easy approach to simplify your website and give users the content they want, regardless of how much traffic your site receives or how new it is. And it might keep you afloat when Google releases its next significant algorithm update.
10) Core Web Vitals
It’s hardly surprising that Google’s strategies for ranking websites will keep getting better given the company is always tweaking its algorithm. Keep an eye on essential web metrics like LCP and mobile friendliness.
When trying to optimise your site for both search engines and human readers, these factors are important to concentrate on since they aren’t likely to change very soon. Above all, avoid complicating matters by ensuring that your target keywords are used naturally across a range of content areas on your website (like meta descriptions and title tags).