Technical SEO: What is it?
Technical SEO lets search engines access, crawl, interrupt, and index your web pages without any issues. Technical SEO is a strategy of optimising a web page for the section of crawling and indexing. We'll talk about crucial technical SEO tools that marketers should be aware of in this article.
Best Practices for Technical SEO to Achieve High Ranking
Gaining a high ranking for a website is like navigating a dark tunnel; you must exercise extreme caution when performing technical SEO because even the smallest error could result in a Google penalty. Making mistakes is inevitable, but we should be aware of the ones we have already made. The technical SEO tools listed below will help you stay informed about any SEO issues you may have encountered and can also offer some recommendations on how to make your website's quality better. These recommendations can help your website rank well in search engines like Google.
▸Google Analytics
Without a reliable analytics system to evaluate organic search performance, where would we be?
Even though it's free, Google Analytics offers a wealth of information that might assist you in identifying things like fines, traffic problems, and anything else that may come your way.
If you correctly configure Google Analytics, it would be ideal to have a monthly reporting process in place, much like how Google Search Console operates.
You can use this procedure to save data in case the client's Google Analytics access is compromised in some terrible way.
At least you won't have a circumstance where you lose all client data.
▸Google Search Console
The primary tool of any SEO should be the Google Search Console.
Recently, this important tool underwent an upgrade. The updated version added more data, functionality, and reports while replacing a number of outdated features.
Why this is product so beneficial for businesses? establishing a reporting procedure.
Good reporting is essential for SEO agencies. It is strongly advised that you establish a reporting method if you haven't previously. In the event that there is a problem with website changes, where GSC accounts may be deleted, this procedure may help you. You have been keeping it for all these months, so even if it is destroyed, you can still access all of your GSC data.
Applications for agencies may also use the API to interface with other data usage.
▸Web Developer Toolbar
It is an authorised port of the Firefox addon for web developers.
Finding problems with the code, particularly JavaScript implementations with menus and the user interface, is one of the extension's main purposes.
You can locate the areas of the browser where these problems are occurring by disabling JavaScript and CSS.
You are not only looking for problems with JavaScript and CSS.
Additionally, you may inspect response headers, see alt text, search for broken photos, and check meta tag data.
▸WebPagetest
Page speed has been a hot topic in recent years, and auditing website page speed audits brings you to a plethora of tools that are useful.
To that end, WebPagetest is one of those essential SEO tools for your agency.
Cool things that can be done with WebPagetest include:
- Waterfall speed tests.
- Competitor speed tests.
- Competitor speed videos.
- Identifying how long it takes a site to fully load.
- Time to first byte.
- Start render time.
- Document object model (DOM) elements.
This is useful for figuring out how a site’s technical elements interact to create the final result, or display time.
▸Google Page Speed Insights
Google's PageSpeed Insights is essential for businesses who want to get their website page speed act together because it combines speed measurements for both desktop and mobile.
It's not the end-all, be-all of page metrics testing, but it's a nice place to start.
This is why: The precise page speed used by PageSpeed Insights is not always used. Approximations are used.
While using Google Page Speed, you might receive one result, using other tools could yield a different outcome.
It is essential to keep in mind that Google's PageSpeed only delivers a portion of the information while conducting an examination.
It is advised to use several tools for your analysis in order to acquire the whole picture of what the website is actually doing.
▸Google Mobile-Friendly Testing Tool
For any website audit, determining a website’s mobile technical aspects is also critical.
When putting a website through its paces, Google’s Mobile-Friendly Testing tool can give you insights into a website’s mobile implementation.
▸Google’s Schema.org Structured Data Testing Tool
The Structured Data Testing Tool excels at doing one task:
It enables you to compare Schema structured data markup to the data that Google supports from Schema.org.
This is an excellent technique to find problems with your Schema coding before the code is put into place.
▸Screaming Frog
The crawler to have is called a Screaming Frog.
It is essential to first carry out a website crawl with this tool in order to produce a thorough website audit.
It is possible to add false positives or errors into an audit that you would not otherwise be aware of, depending on particular parameters.
You can recognise the fundamentals such as:
- Missing page titles.
- Missing meta descriptions.
- Missing meta keywords.
- Large images.
- Errored response codes.
- Errors in URLs.
- Errors in canonicals.
Advanced things Screaming Frog can help you do include:
- Identifying issues with pagination.
- Diagnosing international SEO implementation issues.
- Taking a deep dive into a website’s architecture.
▸GTMetrix Page Speed Report
▸SEMrush
Accurate data for keyword research and other technical research is SEMrush's biggest selling point.
The data from SEMrush's competitor analysis is what makes it so helpful.
SEMrush may not typically come to mind when considering a technical analysis tool.
However, the rankings data and market analysis data can offer unexpected facts if you delve deeply enough into a competitor analysis.
These insights can help you better customise your SEO strategy and outperform your rivals.
▸Ahrefs
Ahrefs is considered by many to be a tool that is a critical component of modern technical link analysis.
By identifying certain patterns in a website’s link profile, you can figure out what a site is doing for their linking strategy.
▸Moz Bar
Accurate data for keyword research and other technical research is SEMrush's biggest selling point.
The data from SEMrush's competitor analysis is what makes it so helpful.
SEMrush may not typically come to mind when considering a technical analysis tool.
However, the rankings data and market analysis data can offer unexpected facts if you delve deeply enough into a competitor analysis.
These insights can help you better customise your SEO strategy and outperform your rivals.
